Digitally Curious
Digitally Curious is a show all about the near-term future with actionable advice from a range of global experts. Order the book that showcases these episodes at curious.click/order
Who is your host, Andrew Grill? He’s the AI expert who speaks your business language. After 30+ years building tech solutions at companies like IBM and a range of high-tech startups, Andrew now helps executives navigate AI without getting lost in the complexity.
He has held senior leadership roles, including Global Managing Partner at IBM, and has collaborated with C-suite teams from organisations such as Shell, Vodafone, Dell, SAP Concur, Nike, Nestlé, and the NHS.
Andrew has delivered 600+ keynotes in over 50 countries on topics such as generative AI, quantum computing, digital transformation, and the future of work.
Ranked among the world’s top 10 futurist speakers and a finalist for AI Expert of the Year, in 2025, he was recognised on the AI 100 UK List as one of the country’s leading voices in responsible Artificial Intelligence.
He is the author of Digitally Curious (2024), a bestselling guide to navigating the future of AI and technology, and host of the Digitally Curious Podcast (since 2019), where he translates complex trends into actionable insights.
Andrew is a regular media commentator, featured on BBC Television & Radio, Sky News, LBC, and in publications such as the Financial Times, The Guardian, and The Economist.
Find out more about Andrew at actionablefuturist.com
Digitally Curious
S5 Episode 3: Thomas Bedenk from Endava on the opportunities for Extended Reality and the Metaverse
The topics of Extended Reality (XR) and The Metaverse are becoming more and more popular. Once the sole domain of gamers, we are now seeing a range of corporate examples for XR, which are building interest in what's next for the space.
To find out more, and understand what types of scenarios are right for these new platforms, I spoke with Thomas Bedenk from Endava.
Thomas has over 25 years of experience in digital productions, focusing on Strategy, XR, and UX to support digital transformation across various industries.
Past XR projects he led span from product design and training to marketing applications for internationally known brands.
Thomas is a frequent speaker at international conferences, an advisor for start-ups, and a fixture at industry associations and events.
His love for digital creation started when he was playing Pac-Man against his twin brother on the Atari 800XL, leading Thomas to develop his first own video game in 1996.
We covered a number of topics including:
- The biggest challenge or opportunity in the XR space and what should businesses be doing to prepare for this?
- How the Metaverse has evolved
- How XR could be used for hybrid working
- The foundation of successful VR: Presence : Agency : Social
- When VR is suitable - when something is Dangerous, Impossible, Counter-intuitive, or Expensive
- The Importance of experimentation in XR
- The IP issues around The Metaverse
- 3 things brands should be doing to prepare for XR
More on Thomas
Thomas on LinkedIn
Thomas on Twitter
Thomas at Endava
Resources Mentioned
"The Metaverse" By Matthew Ball
Thanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/order
Your Host is Actionable Futurist® Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
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