Digitally Curious
Digitally Curious is a show all about the near-term future with actionable advice from a range of global experts. Order the book that showcases these episodes at curious.click/order
Who is your host, Andrew Grill? He’s the AI expert who speaks your business language. After 30+ years building tech solutions at companies like IBM and a range of high-tech startups, Andrew now helps executives navigate AI without getting lost in the complexity.
He has held senior leadership roles, including Global Managing Partner at IBM, and has collaborated with C-suite teams from organisations such as Shell, Vodafone, Dell, SAP Concur, Nike, Nestlé, and the NHS.
Andrew has delivered 600+ keynotes in over 50 countries on topics such as generative AI, quantum computing, digital transformation, and the future of work.
Ranked among the world’s top 10 futurist speakers and a finalist for AI Expert of the Year, in 2025, he was recognised on the AI 100 UK List as one of the country’s leading voices in responsible Artificial Intelligence.
He is the author of Digitally Curious (2024), a bestselling guide to navigating the future of AI and technology, and host of the Digitally Curious Podcast (since 2019), where he translates complex trends into actionable insights.
Andrew is a regular media commentator, featured on BBC Television & Radio, Sky News, LBC, and in publications such as the Financial Times, The Guardian, and The Economist.
Find out more about Andrew at actionablefuturist.com
Digitally Curious
S5 Episode 6: Katie Burke from Accenture on their Life Trends 2023 Report
“Permacrisis” was the 2022 Collins Dictionary word of the year, and this year, people are seeking ways to adapt in an uncertain world.
Accenture identified five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond:
1: Permacrisis and human adaptability
2: What’s next for loyalty?
3: The importance of work intangibles
4: AI is now in people’s hands for creativity
5: Digital wallets: a question of adoption
This year, people are seeking ways to adapt in an uncertain world.
Emerging technologies are giving control to the people, with never-before-seen outcomes for businesses and individuals.
Artificial intelligence lets people express their natural creativity, Web3 offers the chance to help shape the brands they love, and tokenization may soon hand them full control over their personal data.
How will brands build trust and leverage new technologies for growth?
Building on the 15-year legacy of Fjord Trends, this report—Accenture Life Trends 2023—has the same inspiring content. This year's report is rooted in life centricity and examines the ways in which people are adapting their lives and making use of emerging technology to meet their changing needs.
To examine the report in greater detail, we spoke to Katie Burke, Accenture Song’s Metaverse Continuum Global Content & Offering Lead, working with clients around the globe on their entry into the next wave of the internet.
Sitting within Accenture Song’s innovation and thought leadership practice, she currently serves as the lead content writer for the annual Life Trends report, as well as leading Accenture Song’s ground-up innovation program, that explores technologies that are signalling on the future of humanity, future of interactions, and future of brands.
Katie’s career has been at the intersection of humans, innovation, and creativity. She has created three metaverse experiences for Accenture since the start of the pandemic and has created two thriving digital communities, which is one of the key attributes of Web3.
Resources mentioned
Accenture Life Trends Report 2023
Dom Price, Work Futurist at Atlassian Podcast
Dr Lynn Gribble on the opportunities for Generative AI in Education
Solid Project at MIT
More on Katie
Katie on LinkedIn
Katie on Accenture.com
Thanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/order
Your Host is Actionable Futurist® Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
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@AndrewGrill on Twitter
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